I’m David Abramovitz. This website contains samples of my more recent work. I graduated from the Rochester Institute of Technology in 1999 with a degree in Graphic Design. I spent the first seven years of my career working for advertising agencies.
In 2006, I had a unique opportunity to work for a successful entrepreneur and have now been working closely with him on a multitude of projects for the past 11 years. Starting as Art Director, I advanced to the role of Creative Director leading a team of 12. I personally created all the branding you see on this site. blu electronic cigarettes has been the most successful, from being a small startup in 2009 to be being sold for $135 million in 2012.
My latest project has been fifi. I created a product and introduced it to a mass market. From pitching the inital concept and gaining investment, to product development, outsourcing, packaging, branding, creative direction and sales.